The song contains fierce criticism on politicians – "well done Mr. Politician Man, you've done a wonderful job tearing down my country demolition man".

The concept of the visuals show people of Jamaica from all walks of life; entertainers, journalists, lecturers, doctors, media personalities, national footballers, students and farmers rallying around the poignant message of this Damian "Jr Gong" Marley produced track.

Along with the strong and direct message of the song, artists likes Bounty Killer, Chronixx and Tony Rebel can be seen sarcastically congratulating those who have abused their leadership over the years to the detriment of the people of Jamaica.