The 48hours screening of RiseUp has begun. Don't miss it and spread the word!

Watch the movie here: http://riseup.unitedreggae.com/

Movie summary: There is a place on earth where music is not just entertainment, it's a way of life. Far from the tourist resorts, RiseUp travels to the heart of contemporary Jamaica and its flourishing underground music scene.

On an island where reggae is considered the voice of the people and an outlet for survival, three aspiring artists - Turbulence (a charismatic lyrical master from the ghetto), Ice Anastasia (the privileged uptown artist), and Kemoy (a shy angelic songstress from the country) - seek to "rise up" into the legendary eminence of their iconic predecessors. Deep in the ghettos where reggae was born, music continues to be a key form of expression for ghetto youths, who still face crippling inequalities, poverty, and violence.

The award-winning film combines interviews with local underground musicians and Jamaica's music elite, with an energetic and inspiring soundtrack that gives life to an entire nation. RiseUp is a celebration of struggle and the elevation of the human spirit, a testimonial of what hope and courage can achieve in a land which is largely unseen, but certainly not unsung.

Welcome to the Jamaican underground music scene.