Here is a news that will change the deal! Music publisher Zest Group PLC has accepted VP Records purchase offer and has agreed to sell reggae label Greensleeves Group to VP Records (UK) Ltd for 6.13 million dollars (approximatively 4 millions euros), because initiatives at Greensleeves have not produced expected returns.

“Although Greensleeves has historically been our competitor, we have always had the utmost respect for what Greensleeves stood for. The label and its founders had a long term commitment to Reggae music and no one is better positioned than VP Records to understand the need to respect this legacy. We will ensure that Greensleeves remains alive as a brand synonymous with excellence in Reggae and Dancehall music ”, said Chris Chin and Randy Chin, respectively Chief Executive Officer and President of VP Records.

Olivier Chastan, Vice President of VP Records, concluded that “the addition of Greensleeves to [their] catalog will ensure that the genre remains an important category in music".  "I am incredibly excited about the addition of classic works such as Wayne Smith’s Sleng Teng and Yellowman’s Mr. Yellowman. Greensleeves Publishing is just as rich with a large catalog that includes major recent hits (…) Moreover, Greensleeves’s unique English roots will allow VP Records to consolidate its presence in Europe", said Mr Chastan.

According to Steve Weltman, Zest's Chief Executive, “the combination of Greensleeves and VP Records will ensure the future of Reggae music around the world. VP Records is committed to preserving the legacy of the Greensleeves label that was begun by its founders Chris Sedgwick & Chris Cracknell in 1977.”

Finally, time has come for Greensleeves and VP Records to be as one …